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The live network for physical commerce

Put every shelf on the map.

Canter plugs in at the register and turns what’s moving through independent stores into a live signal, built for marketplaces, brands, distributors and the AI agents coming next. Stores keep the POS they have.

At the corner store, every app is guessing.

Software understands warehouses because warehouses were built to be understood. Independent stores were built to serve the people around them. What they sell, and when, rarely makes it online.

An example search: sparkling water, 12 oz, near me

Fulfillment center, 1,900 miles away
In stock. Ships Thursday.
Corner market, three blocks away
No reliable answer.
Illustration of the gap, not a real search.
  • A delivery app takes the order, then finds out at the shelf that the product is gone.
  • A distributor learns a store ran short when the rep walks in and sees the gap.
  • A brand knows what it shipped into independent retail, and little about what sold.
  • An AI agent can’t buy something nearby if nothing can tell it where nearby is.

Start where the product already gets scanned.

Replacing a store’s register is slow, and it stops at every store that says no. So we don’t ask. Our hardware connects to the barcode scanner a store already has, and works alongside the register it already runs.

Store’s scannerSame as todayCanter connectionSits in betweenA signalProduct, place, timeStore’s registerRings up as usual
The scanner and the register stay. The connection passes each scan through and keeps a copy.

No new register

The store keeps its point-of-sale system. Designed so the cashier’s job doesn’t change.

Evidence, not a count

A scan says a product was read at this counter at this time. It takes more than that to estimate a shelf. Here’s how we think about it.

Already in real stores

Running in independent liquor and convenience stores. Not every register or scanner is proven yet, so we check fit first.

In use today

What one store can’t show, a neighborhood can.

  • Marketplaces

    In use today
  • Retailers

    In use today
  • Brands

    Ahead of us
  • Distributors

    Ahead of us
  • AI agents

    Ahead of us

Illustration, not real data.

1 · A neighborhood

To software, these stores are dark.

Every one of them is stocked and selling. Almost none of what happens inside reaches the apps people use to find things.

2 · One store

One connection creates a signal.

A barcode is scanned at the counter of a connected store. The sale goes on as normal, and for the first time something about it leaves the building.

3 · One observation

A signal becomes information.

The barcode resolves to a product. The scan gets a place and a time. It is evidence that a product moved here, not a count of what is left.

4 · Many stores

Many connections create a picture.

As nearby stores connect, patterns appear that no single store can show: what is moving, where, how fast, and how recently it was seen.

5 · The network

The picture becomes useful to many.

One connection to a store can answer different questions for different people. That is what makes the network worth building.

  • MarketplacesIn use today
  • RetailersIn use today
  • BrandsAhead of us
  • DistributorsAhead of us
  • AI agentsAhead of us

The physical economy should be as accessible to software as the digital one.

Money, maps and shipping were each a mess of disconnected systems until someone gave software one way to ask. What’s on the shelf around the corner hasn’t had that moment. Barcode scanners aren’t the point. They’re how we start.

  1. Now

    Independent liquor and convenience stores

    A pragmatic start: high-velocity barcoded goods, and owners who can say yes in one conversation.

  2. Next

    Dense local networks

    Neighborhood by neighborhood, because the picture only gets useful when nearby stores connect.

  3. Later

    More of physical commerce

    More kinds of store, and a common way for software and agents to ask what’s available nearby.