1 · A neighborhood
To software, these stores are dark.
Every one of them is stocked and selling. Almost none of what happens inside reaches the apps people use to find things.
The live network for physical commerce
Canter plugs in at the register and turns what’s moving through independent stores into a live signal, built for marketplaces, brands, distributors and the AI agents coming next. Stores keep the POS they have.
Software understands warehouses because warehouses were built to be understood. Independent stores were built to serve the people around them. What they sell, and when, rarely makes it online.
An example search: sparkling water, 12 oz, near me
Replacing a store’s register is slow, and it stops at every store that says no. So we don’t ask. Our hardware connects to the barcode scanner a store already has, and works alongside the register it already runs.
The store keeps its point-of-sale system. Designed so the cashier’s job doesn’t change.
A scan says a product was read at this counter at this time. It takes more than that to estimate a shelf. Here’s how we think about it.
Running in independent liquor and convenience stores. Not every register or scanner is proven yet, so we check fit first.
In use todayMarketplaces
In use todayRetailers
In use todayBrands
Ahead of usDistributors
Ahead of usAI agents
Ahead of usIllustration, not real data.
1 · A neighborhood
Every one of them is stocked and selling. Almost none of what happens inside reaches the apps people use to find things.
2 · One store
A barcode is scanned at the counter of a connected store. The sale goes on as normal, and for the first time something about it leaves the building.
3 · One observation
The barcode resolves to a product. The scan gets a place and a time. It is evidence that a product moved here, not a count of what is left.
4 · Many stores
As nearby stores connect, patterns appear that no single store can show: what is moving, where, how fast, and how recently it was seen.
5 · The network
One connection to a store can answer different questions for different people. That is what makes the network worth building.
Most of this is still ahead of us, and we’d rather say so. Here’s who we think the network serves, what they’re asking, and how far along each answer is.
Should we show this item at this store right now?
Recent evidence that an item is moving at a store, to help keep listings honest.
In use todayHow do I sell online without a second job?
A catalog built from what the store actually sells, with no new register.
In use todayWhere is my new product actually moving?
A clearer view of movement across independent stores, in the aggregate.
Ahead of usWhich stores are about to run short?
Earlier demand signals, before the rep’s next visit.
Ahead of usWhere can this be bought nearby, and how sure are you?
A way for software to ask about physical goods and get an honest answer.
Ahead of usThe physical economy should be as accessible to software as the digital one.
Money, maps and shipping were each a mess of disconnected systems until someone gave software one way to ask. What’s on the shelf around the corner hasn’t had that moment. Barcode scanners aren’t the point. They’re how we start.
Now
A pragmatic start: high-velocity barcoded goods, and owners who can say yes in one conversation.
Next
Neighborhood by neighborhood, because the picture only gets useful when nearby stores connect.
Later
More kinds of store, and a common way for software and agents to ask what’s available nearby.