For brands
You know what shipped. Find out what sold.
Corner stores are a blank in every report you buy. Canter reads the counter itself, so you can see what moved, where, how fast, and whether your promotion did anything.
Name the stores you can’t seeSparkling water, lime, 12 oz
Weeks 1 to 6, one metro
| Neighborhood | Stores | Units per store, per week |
|---|---|---|
| Near the university | 18 | 14.2 |
| Riverside | 23 | 9.6 |
| Old town | 11 | 7.1 |
| East side | 31 | 3.4 |
| Airport road | 9 | 0.8 |
Week 4 deal: 31% more units at stores that ran it than at stores that didn’t.
Everything you have stops short of the counter.
Panels
What it tells youChains, and the stores whose systems were easiest to connect.
Where it stopsAt the store on an old register, which is most of the corner.
Depletions
What it tells youWhat left the distributor’s truck.
Where it stopsAt the back room. It says nothing about what sold.
Field reps
What it tells youWhat one person saw on Tuesday.
Where it stopsOn Wednesday, and at the stores they didn’t reach.
Canter
What it tells youWhat rang up at the counter, with a price, a place and a time.
Where it stopsAt the count on the shelf. A scan is evidence, not inventory, and we’ll say how sure we are.
Two jobs: see it, then move it.
See where it’s moving.
Velocity by neighborhood and store type, the price it really rang at, and which areas pick up a new product first.
See what sits beside it.
What goes in the same basket, and how your category is moving around you.
Pay on the scan, not the promise.
Fund a deal and pay when a scan proves the sale. You stop paying for trade deals you never saw ring up, and the store earns for selling your product.
Know whether it worked.
Stores that ran the deal against stores nearby that didn’t, so the answer isn’t just a chart that went up.
Different aisles, the same blind spot.
Beverage
Win the cold box.
Which flavor sells where, door by door, while you can still move the next truck.
Snacks and candy
Win the last arm’s length.
What people add at the counter when nobody planned to buy it.
Health and OTC
Win the midnight run.
What people buy at the corner when the pharmacy is closed, and which neighborhoods buy it.
Household and pet
Win the fill-in trip.
What people need before the next big shop, and whose it was when they found it.
Alcohol
See what’s moving, by the rules.
Added-up movement across stores. No paid placement and no money to a store.
Shared in the aggregate unless a store agrees otherwise, and within the rules for each category, including alcohol and tobacco.
The same signal answers other questions too
Name the stores you can’t see.
Say what you’re launching and where. If those stores aren’t on the network yet, we’ll go get them, and where the rules allow it you can back the rollout to go first.